Search Engine Optimisation
- UKWebCo.com
(SEO)
Effective Search Engine Marketing increases the visibility
of your website in search engines, and increases traffic
to your website.
Good Search Engine Marketing includes
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Strong code
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Key search terms
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Site submissions
-
Link popularity
With a UKWebCo.com web-site you
can be sure that the fundamentals of strong code,
key search terms and site
submissions are locked into the site.
Introductory Search Engine Benefits
All UKWebCo.com
websites include the following introductory search
engine benefits:
-
Code designed to 'work' with search engines.
-
Your selected title, keywords and description applied
to all pages.
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Your site submitted once to Google.co.uk and The
Open Directory.
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Advice
on creating initial content for the homepage so that
it is well written for search engines.
-
Images on the homepage are given text information
that can be found in search engines.
Further Activity
Warning:
Successful search engine placement is no easy business.
There are no instant solutions. And being on a search
engine’s first page is no guarantee of success.
It is more important to select search terms that motivate
your tightly focused target market.
Here at UKWebCo.com we have experience of helping
a wide range of clients market their products and services
successfully via the web
UKWebCo.com provides a range of support packages
to help you beat your competitors, and improve your
chances of getting found in search engines. Select
the package that will work best for you.
Full Ongoing Search Engine Marketing Support
The rules for getting your website found in search
engines change frequently. This means that search
engine optimisation is an active process, not a one-off project.
The most effective strategy is to adapt the site in
response to the very latest ranking criteria of the
search engines.
Here at UKWebCo.com we monitor up-to-the-minute developments
in Search Engine Optimisation, to bring you the latest
techniques in site optimisation
Here is what you can expect from a UKWebCo.com maintenance
programme:
-
Competitor review
to refine your current key search terms
-
Initial Ranking Report. You discover where your site
ranks today
Re-optimise and tweak the key search terms in your
site to enhance/maintain position.
-
Optimise different key search terms on different
WebPages.
- Identify possible ‘search engine stoppers’ or
trouble spots in the website
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Regular updates to the body text on your key pages
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Create a search engine friendly site map
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Optimise the internal link structure
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Systematic Hand Submission and re-submission to
Major Engines
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Reciprocal Links to Increase Link Popularity
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Monthly ranking reports showing rankings
in the top search engines for each chosen
key-phrase.
- Continuous rank monitoring and traffic
trends observation
Our goal is to gain the highest possible rank for
your website under your chosen key search terms. We
will carry out any legitimate search engine optimisation
techniques that enable us to do this.
Packages
Premium Plus - £1,200 set up plus £850 per month for a minimum of 6 months
50 key search terms, with 200 reciprocal links
Premium - £800 set up plus £700 per month for a minimum of 6 months
30 key search terms, with 150 reciprocal links
Professional - £600 set up plus £550 per month for a minimum of 6 months 15 key search terms, with 100 reciprocal links
Reciprocal Links Programme
You can choose to just concentrate on building reciprocal
links with other websites as part of a link building
programme. We offer link building programmes which
include UKWebCo.com identifying potential sites, contacting
them, handling responses and ensuring mutual links
are established.
Links from other websites into your website are important
in helping you to gain higher rankings within search
engines, in particular, Google.
The link programme offered by UKWebCo.com uses the
following process:
We identify a list of potential sites that are relevant
to your industry and have an equal or higher Google
page rank than your website currently has. We then
individually email each of the websites on your behalf
enquiring if they would be interested in creating a
reciprocal link between the two sites. We do not use
a mass emailing application as we enquire with each
website as an individual. Approximately 1% of recipients
respond and we then create a link to their website
from yours and write to them to confirm the link is
live. We then give the respondent 2 weeks to establish
a reciprocal link to your website. If the link is not
reciprocated we send a reminder and if there is still
no reciprocal link installed we remove their link from
your website. The majority of respondents reciprocate
the link. We then check their site to confirm that
the link has been reciprocated properly.
Pay-per-click Guidance/Management
If you are looking to drive immediate traffic to your
site, then consider pay-per-click advertising.
You can easily manage this yourself, or we will handle
it if you. We are happy to advise you on how to use
pay-per-click advertising
Another warning
While pay-per -click can offer
an immediate boost to your readership, it may prove
an expensive long-term
promotional device. What’s more, your website’s
performance on pay-per-click advertising has no effect
on the position of your website in search engines,
Submission to paid search engines
Some Search Engines (e.g. Yahoo) require a paid submission
to enter your site into their engine or directory.
UKWebCo.com can support existing client
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